A Global Brief from IIA:
While social media is popular for personal use, it is also a potentially powerful marketing tool for organizations of every size and variety. With few exceptions, organizations have at least some degree of social media presence, either because they created it or someone else has done it for them through reputation, posts, or fake profiles. The key question isn’t if a company has a social media presence, but rather what strategy is in place to govern and manage it?
Adding value by improving governance
